Reinforcement is a term that is thrown around a lot and sometimes used incorrectly. Reinforcement is something that comes after a behavior that increases the chances of that behavior happening more in the future. Reinforcement takes many forms (from grades to stickers to coffee to Netflix) and is individual to each person. If you want to build up the good that is there, we need to ensure that behaviors we want to see more of are consistently followed by reinforcement.

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